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About Us


At House of Svarnaa, we believe every piece of jewelry tells a story — one of style, confidence, and self-expression. Blending classic artistry with modern flair, we create imitation jewelry that embodies lasting charm with a fresh perspective. Each design is carefully crafted and beautifully detailed to reflect your individuality, making everyday elegance feel truly personal and special.

Our Mission

At House of Svarnaa, we believe every piece of jewelry tells a story — one of charm, elegance, and self-expression. Combining traditional techniques with modern design, we craft imitation jewelry that radiates timeless appeal with a stylish edge. Each piece is intentionally designed and carefully finished to mirror your individuality, making refined beauty feel personal and truly meaningful.

Our Vision

Every customer enjoys wholesale pricing at House of Svarnaa. We offer customization across all jewelry styles. With over three decades of trust in the industry, our brand delivers a versatile collection perfect for both daily wear and special events. Located within Imen Connexions—a well-established gift and lifestyle destination—we provide a seamless shopping experience where jewelry and gifting choices come together under one roof.

Why Choose us?

At House of Svarnaa, we believe luxury should feel both personal and attainable. That’s why we offer wholesale pricing to all, removing retail markups while maintaining exceptional quality. Backed by decades of industry expertise, we ensure every piece reflects expert artistry and trust. Our curated collection blends everyday sophistication with festive flair, and we proudly offer customization on all styles. Conveniently located inside Imen Connexions — a trusted gift and lifestyle destination — House of Noore delivers a seamless shopping experience where elegant imitation jewelry and curated gifting options exist beautifully under one roof.
Close-up of a person wearing 18kt Gold Plated jewelry house of Svarnaa on a plain background

Our Values

At House of Svarnaa, our values are rooted in elegance, authenticity, and trust. We believe that true beauty lies in the details — which is why every piece is thoughtfully designed to reflect charm, grace, and individuality. Committed to making luxury accessible, we offer high-quality imitation jewelry at fair, wholesale pricing without compromising on style or craftsmanship. With decades of industry experience behind us, we stand for reliability and honesty in every interaction. We also embrace responsible practices, striving to reduce waste and create pieces that are not only beautiful but mindful of their impact on the world.